Guide
Spaces where a blinking cursor indicates that input should be added to a field, are opportunities to encourage and guide the user. With limited space, and where clear functionality and use is required, try to stick to:
[Verb] + desired action required of the user.
[Search] for a feature.
[Add] your subfeature name.
|
✅ Do |
🛑 Don't It’s clearer to request the action, i.e. “Add a new subfeature name.” |
|
|
Educate
When context allows, and there is ample space and opportunity, we should always try to give the customer an incentive for taking our desired action, and educate them further on how to use our product (and our terminology).
A big part of that is weaving in not just our product, but our knowledge base and experience around product management best practices – we are building a community of excellent product makers around the world.
|
✅ Do
“Really paint the feature you want to see in the world, so others can see it too.” |
🛑 Don't 
|
|
✅ Do
What are you building? A time travel function would be great ;)
Add your feature here i.e. “A roadmap-presenter-robot for tired PMs.” Got a world-changing feature idea? |
🛑 Don't 
|
Delight
Delight doesn’t need to mean interjections…Delight can take many forms.
Not delight for delights’ sake: still using the product, guiding action trying to navigate. The most delightful thing is ease of use, simplicity, even thinking for someone.