Emojis
Emojis are a fun way to add humor, warmth, and visual interest to your writing. We use them in coachmark headlines and in emails.
Do
- Only use them at the end of a sentence
- Consider inclusivity (race and cultural connotations).
Don't
- Don't overdo it; a light touch is enough.
- Don't replace words entirely i.e. using a wave for "hi". Rather, use emojis to add to the sentiment, while being clear and accessible—there should be no guesswork in our copy.
- Don't force it! Better to go without than use an emoji that doesn't quite fit or that could be misinterpreted.