We use sentence case, which means we only capitalize the first word in a header, subheader, CTA, or name.
- Welcome, product makers!
- [Try it free]
- Features board
- Welcome, Product Makers!
- [Try It Free]
- Features Board
When writing out an email address or website URL, use lowercase.
Some terms are capitalized, while others are not
In Productboard, some terms should be written in lowercase, such as generic terms like 'features,' 'items,' or 'boards,' to reflect their common, non-specific nature.
On the other hand, terms that refer to specific, unique elements within Productboard — such as product names, feature names, or customized labels — should be capitalized to distinguish them as proper nouns or official terminology. This practice helps maintain clarity and consistency across documentation and communication.
- notes
- insights
- roadmap
- feature
- settings
- board
- teamspace
- product
- item
- user roles (maker, admin, contributor, etc.)
- main navigation
- themes, topics
- customers
- companies
- Portal
- Customer Importance Score (CIS)
- Pricing plans (Starter plan, Essentials plan, Pro plan, Enterprise plan)
Generic roles or business functions should be lowercased.
- I’m a product manager.
- My area of interest is product management.
- Our sales and marketing teams are growing.
- 5 tips for every Product Manager.
- Contact our Sales representative.
- Join our Support Team.
Exception: specific business roles or titles should be capitalized:
- Tiara Burgess, VP of Product Management
- John Oliver, Head of Product
For emphasis, don’t capitalize functionality — use bold instead:
- Create roadmaps to keep your whole team aligned.
- Productboard’s AI categorizes feedback into two types of topics: manual topics and AI topics.
- Create Roadmaps to keep your whole team aligned.
- Productboard’s AI categorizes feedback into two types of topics: Manual Topics and AI Topics.