Our tone is built upon the brand pillars and personality attributes you saw in our core identity. These are principles to keep in mind whenever you’re crafting copy that inspires, guides, and delights our readers.
Inspiration can take on many forms, but there’s a fine line between being inspirational in a smart, sophisticated way and turning into a drill sergeant, an overlyexuberant motivational speaker, or slipping into sappy, overly-sentimental territory. Here's how we walk and talk that line at Productboard to empower customers.
We are:
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✅ Visionary & Aspirational: We lead by example in imagining future possibilities—the sky is no longer the limit and we encourage customers to think beyond. |
✅ Leaders We’re at the forefront of our industry, thought leadership included, and our users are too. Offer fresh insights, approach weighty concepts, and provide useful resources. |
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✅ Motivational It requires courage, confidence, and audacity to aim for the moonshot and overcome the obstacles in any product journey. We help stoke those fires. |
✅ Celebratory We celebrate the joys of the journey and that feeling of having pulled off the impossible accomplishment. |
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✅ Supportive We provide encouragement and support to keep their spirits up in the face of seemingly daunting tasks. |
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We are not:
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❌ Unrealistic Not every product launch has to change the world. Nor does changing the world mean saving it. We never promise that Productboard will solve ALL their problems or provide an effortless auto-pilot solution |
❌ Condescending We do not treat PMs as unmotivated or unable to accomplish their goals without us. |
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❌ Saccharine We want to create an emotional bond but not at the expense of good taste. We’re never desperate, cloying, or overly emotional. Don’t get carried away with exaggerated sentimentality |
❌ Negative We do not harp on problems, challenges, failures, or fear-mongering. Nor do we belittle products or PMs |