In terms of messaging hierarchy, it helps to have the 10,000-foot view looking down on the Productboard messaging landscape. Here’s a cheat sheet for how to position, sell, speak and write about our brand.
Mission
Make products that matter, together.
Key value prop
Get the right products to market, faster
Brand promise
Clarity
Brand goals
- Inspire
- Guide
- Delight
Core idea
Excellent products are built on customer-centric product management platforms
Positioning
Productboard is a customer-centric product management platform that empowers organizations to get the right products to market, faster
Differentiators
- Customer-centric
- Dedicated product management platform
- Flexible, open platform
- Delightful user experience
- Recognized industry thought leader
- World class customer success
Benefits
- Understand what users need
- Confidently prioritize what to build next
- Align everyone on your roadmap
- Engage your customer community
- Validate feature ideas at scale
- Drive cross-company collaboration
Value Drivers
- Accelerate innovation by building better product
- Optimize operational efficiency and productivity
- Reduce organizational risk through enhanced visibility and alignment