The entire edifice of our brand rests upon three pillars that underpin all we do in messaging and design. We’re excited to see your creativity, but do build it upon this solid brand foundation.
Inspire
We are inspired by the visionaries, innovators, and makers of the world, and we want to inspire them in turn. It takes a certain level of daring and audacity to make something that truly matters to the world, and we want to provide the encouragement to help them achieve their dreams — whether that’s going for a moonshot with a groundbreaking new product, or perfecting a product upgrade.
Guide
Makers are the heroes of their own story and authors of their own destiny. All we do is help guide them on their journey to Product Excellence and provide the tools to help them forge their own future. We do not direct them by telling them what to do. Nor do we promise a panacea for product management or silver bullet to create an effortless journey. We are simply their wingman to have their backs, push them forward, and help them take flight.
Delight
Delight audiences with creativity, cleverness, finesse, and wit, and they’ll delight in coming back. Product management is no easy task. In fact, it can be quite a slog in the trenches managing all those complex moving parts. So if we can give them a breath of fresh air, a moment to smile or even laugh out loud with unexpected creativity, clever wordplay, or stunning design, we’ll have a friend for life